Organic skincare to be sold in Korea
A Nelson organic skincare company has secured a significant distribution deal with a Korean cosmetics company.
Plantæ Certified Organic Skincare has announced a partnership with Korean cosmetics distribution company Organic Solution Co. Ltd.
Plantæ, founded last November by cosmetics and skincare specialist Carol Priest and her daughters Janelle and Fiona, now has more than 40 stockists, as well as distributor connections in Canada and Europe, and an e-commerce division.
Mrs Priest said the new deal was the company's largest single order to date, and was worth more than $10,000.
Securing a Korean distributor was a goal since the company started, and the deal gave it a brand presence and customer base in Asia, where the organic market was thriving.
The deal had taken about a year to finalise, and came about thanks to Mrs Priest's personal relationships with the Korean company.
Plantæ was producing jobs for her three daughters, keeping them from leaving the Nelson region and moving to Europe or Australia like a lot of their friends had done, she said.
Organic Solution director Sangchan Lee runs a successful chain of day spas in Seoul.
He was in Nelson for the last few days working on the distribution agreement, said he expects Plantæ to be well received by the Korean market.
"We respect Carol Priest and trust in her the most. That's a very important thing."
She had an esteemed reputation for producing high quality organic skincare products, so the company was excited and honoured to sell Plantæ on her behalf in Korea.
Plantæ was the first "real" organic product his company had seen, and he predicted the company would become the No 1 brand in New Zealand and Australia in the very near future.
Mrs Priest has 20 years' experience in the cosmetic and skincare business. A scientist, she first became interested in organic products after using them during her OE in the late 1970s.
She then spent six years working for GlaxoSmithKline Pharmaceuticals training as a lab technologist. Using that experience Mrs Priest began formulating her own skincare products, for herself, friends and family.
- © Fairfax NZ News