Boudoir-theme shop aims to cause buzz

Last updated 12:00 21/12/2013
Kerry Cahill at her new shop, Amour, in Queen St, Richmond.

NEW TEMPTATIONS: Kerry Cahill at her new shop, Amour, in Queen St, Richmond.

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Kerry Cahill is set to spice up Richmond with her new adult shop Amour.

The chic, romance-themed interior of the newly renovated premises is aimed at setting a new benchmark for the sale of bed-wear, bedroom furniture, and from where she aims to raise awareness around the use of sex toys.

"It's also educational, so people know what they're doing with their purchase."

Ms Cahill and her partner have spent long days renovating the premises in a retail area on the corner of Queen St and Gladstone Rd. She had considered setting up the business in Nelson City, but decided on Richmond after thorough analysis of business trends in the area.

"I spent a lot of time thinking about whether to set up in Nelson or Richmond. I canvassed local businesses and how they traded and I came to the conclusion that Richmond is where the growth is.

"I've been planning this for a year and I had to get it right."

Ms Cahill is a former L'Oreal area manager in Christchurch who moved here earlier this year.

"I have a corporate background and I figured, if you have to work this hard in life, you're better off working for yourself."

Amour has been set up as a retail space with a boutique area for product display.

"The difference with this store is that buyers can see how the sex toys work," Ms Cahill said, adding they were not items people could return.

"To me, it's about how the message is delivered. I never wanted a shop that was tacky."

She described the bed-wear she sold as the type "not practical for sleeping in". She is also selling bedroom furniture.

Ms Cahill said women were the main purchasers of the products, and she envisaged holding functions such as hen parties in the boutique.

Since opening the store last week she had already had considerable feedback.

"It's been really interesting and I've met some awesome people of all ages and demographics. I'm really delighted with how it's turned out because it's been a massive few months for us.

"Here's hoping Nelson loves it as much as I do."

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- © Fairfax NZ News

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