Kate Boreham tripled her prizemoney for winning Miss Kaiteriteri by making her parents' day.
The Christchurch 16-year-old is the youngest of eight sisters and in previous years of camping at Kaiteriteri, "all of them chickened out" of entering the annual seaside beauty competition.
Kate was not going to enter but her parents offered her $100 if she entered and promised another $200 if she won. By taking the title, Kate won a $150 voucher from Astrolabe Fashions in Motueka, meaning her total for less than five minutes on the catwalk came to $450.
Kate last entered Miss Kaiteriteri when she was five years old and came second. This time she was so nervous that the only way she was going to get on stage was by her friend Megan Beauchamp promising she would enter if Kate did, and the pair of them walked the runway together.
Judge Kate Catalinac said she was looking for "natural beauty, confidence and somebody who embodied the spirit of Kaiteriteri", which meant "being beachy and unassuming", said fellow judge Cheryl Erickson.
That summed up Mr Kaiteriteri winner Kaine Ransby from Wakefield. He said he felt comfortable flexing in front of the crowd of about 500 because "I don't really care what other people think and I've been a competitive swimmer for the past couple of years so that helped. I'm used to being in my togs around heaps of strangers."
About 130 people took to the makeshift stage at the Kaiteriteri Domain, from two-year-old toddlers to break-dancing tweens to a couple of brave parents.
Organiser Ray Goodall said he thought entries were down a little on last year, with an overcast day helping to lower numbers and raise some goosebumps.
Dee Parkes from Nelson had three grandchildren competing and all of the Brightwater siblings came away with prizes. Chey Samuels, 8, won the girls 7-8 contest, her elder sister Loveen Samuels won the 9-11 girls contest and little brother Ezra Samuels, 3, was runner up in the boys 2-4 contest.
"They love getting up and waving and they love the wonderful prizes," said Mrs Parkes.
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