More read paper, online

Last updated 12:00 22/02/2014

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More people are reading the Nelson Mail, according to audited figures out this week.

Readership growth has also been recorded in our free weekly papers, the Nelson Leader and Tasman Leader, while use of our online and social media sites continues to soar.

The audited figures are from Nielsen, the independent company that does annual surveys of newspapers throughout New Zealand.

They show that on a typical day the Nelson Mail is read by 33,000 people.

This is an increase in average daily readers of 6.5 per cent compared with last year.

Across an average week the Mail is read by a total of 52,000 people (67 per cent of the Nelson population), making it by far the most read newspaper in the region.

At a community level, the Tasman Leader is read by 30,000 people each week and the Nelson Leader 25,000 people. This means that the Tasman and Nelson Leader are the most read community newspapers in the Tasman-Nelson region.

The number of people reading our online publication, nelsonmail.co.nz, has climbed 32.2 per cent in a year. In total, they clicked up 12.4 million page views on the site throughout 2013 compared with 9.1 million in 2012 - up 36 per cent.

Social media use is also climbing, with 1500 new Facebook users added, and followers of the Nelson Mail twitter account more than doubling in the past 12 months.

Nelson Mail editor Paul McIntyre was encouraged by the findings.

"These results are very satisfying. They demonstrate that people want to read quality local journalism, both in print and online.

"It has been challenging for the media industry over the last 12 months, but clearly readers are wanting more of what our newsroom can deliver.

"We know readers want us to challenge authorities and tell stories about people and businesses in Nelson and Tasman. We aim to keep delivering that over the next 12 months."

The Nielsen CMI Survey is a face-to-face survey of 12,000 people across New Zealand. Respondents are randomly selected and the results and methodology are independently audited making it a more credible measure than circulation which is dependent on publisher submissions.

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- The Nelson Mail

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