Plenty to admire in new magazine

23:59, Mar 27 2014
Admire Magazine
READY TO GO: Admire Magazine cover girl Rebecca Bignall, left and magazine editor Justine Jamieson look through issue one at the launch party at Red Gallery on Thursday night.

There's so much to admire about the Nelson region - and from tomorrow there'll be one thing more.

Admire is a glossy new monthly magazine written by, for and about Nelson people and all the things that make this region great.

It will be distributed, free, with the Nelson Mail and also placed strategically about the region in cafes and waiting rooms, with the first 40-page edition out tomorrow.

It has been conceived by former Nelson Mail fashion writer and advertising rep Justine Jamieson, who as Admire editor is excited at the opportunity to showcase Nelson.

"Admire will highlight all the good things about our region: beautiful cuisine, fabulous fashion, local natural attractions, essential social groups and - most of all - the wonderful people living here.

"It's great to focus so fully on local content and I'm really excited to offer a magazine that is free to Nelson people".


She said 15,500 magazines would be distributed across the region every month, and Admire's interactive digital version will also be uploaded on to and shared around social media sites.

"We chose a magazine that is targeted to women aged 30-plus because women tend to have a large influence on decisions, and also love the finer things in life (such as shopping and dining!).

The first edition profiles dance teacher Rebecca Bignall, child poverty overseas volunteer Anna Marshall, go-to waterfront restaurant the Boat Shed and the inspiring story of Ricky Monopoli, whose life-saving kidney was donated by his mother Margaret. There's also pages of fashion, weddings, health, trendy housing a trendy house build and more.

"With the Nelson Mail's daily readership continuing to climb; having the region's largest distributed community newspapers in the Leaders; Stuff being the number one news website in the country and now Admire magazine having the largest distribution of any local lifestyle magazine, the Nelson Mail covers all the bases.

" I am very opinionated myself and appreciate others who are too. I'd love to hear what you think of Admire's first issue, and also to receive ideas for stories and Nelson initiatives to feature in upcoming editions."