Free goat with every ute

GET YOURSELF A GOAT: If you've always wanted a goat, but never had the time, pick one up at your local car dealership!

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In a clever marketing ploy aimed at the rural market, Mitsubishi Motors is offering a free goat with every Triton ute sold before August.

The company's New Zealand general sales and marketing manager Peter Wilkins said the economy's recovery was in rural hands.

The bearded ruminants, like Tritons, he said, were "hardy, versatile units which will integrate directly into existing farm operations."  

They also improved farm productivity by defending against weeds, were cheaper than toxic sprays, and there was no risk of goat flu affecting the tourism industry, he said.

"We are aware that three years of drought has severely depleted sheep and beef populations, so what better time to float the goat?" he said.

However, if the purchaser already had enough goats, Mistubishi can also supply a no-goat package including extended warranty, WOF inspections and roadside assistance.