We do this in England all the time. Nothing new!

Its already been done...Dicks last resort, open since 1987.

PLEASE HIRE MY WIFE. I WILL PAY.

I think this is a great idea - The person that said they would rather clean sewers, well that just tell the person you are and where you need to be. Insults are great and spark a chemical reaction in the brain especially when it is in fun. Don't forget, the staff can probably play along as well. I would love to go there!

@ Naomi. Are you kidding? Every job is like that. If you quit every job where someone insulted you, you'd be unemployed. I think it's funny. I'd love to visit this bar myself. =]

You can already Do that at any bar or restaurant.

I worked at a bar for two years where I got torrents of abuse. It was great fun because I fired straight back so it was a level playing field. He will need staff with a great sense of humour though and but some people are very good at dishing out abuse but not good at taking it.

Who determines if your insult is creative enough for a free drink? Won't that cause conflict from patrons who think they are "all that?"

I used to work for a place where I was abused all day...Telecom!! If the abuse is more playful banter, and the staff are allowed to give it back, then yeah, awesome idea. if I tried to give it back when I worked at Telecom, I suspect I would have been fired rather quickly lol.

I have to say, I have days where I would unload my anger on someone easily. But they would get a HUGE tip for it.