Something old, something new, something borrowed, something nude.
All eyes will be on Hororata bride Cherie Taylor, 21, at a $100,000 Bay of Islands wedding later this month as she and husband-to-be Shane Carson, 25, get married naked.
The pair, among five couples chosen by radio station The Edge to face off in a competition dubbed "Nudie Nuptials", shed their competitors to take the top prize.
They will now exchange vows, in front of 48 guests, on board a luxury catamaran on September 24 live on The Edge and on TV3's Sunrise.
Office worker Taylor was delighted with the result and said her family were supportive.
"I don't think it's sunk in yet, the reality of it. But we're just stoked with all the support from our family and friends," she said.
But former New Zealand army soldier Carson was more concerned with getting time off work.
"I'm more nervous about getting time off work, actually," he said.
Guests can opt to get to grips with the bride and groom's nudity by shedding their own clothes.
Guest clothing is optional, and Taylor said, "I think my bridesmaids might go nude as well."
The winners of The Edge's Nudie Nuptials competition were announced as rival station ZM decides on a winner for its unusual promotion, You, Me, And Baby Makes 3, which offers listeners the chance to win a visit to Los Angeles to visit a fertility specialist who will try to get the winner pregnant.
New Zealand Broadcasting School course leader Mark Aldridge said radio stations need more unusual promotions to attract and keep their audience.
But ZM operations manager Christian Boston said the promotion was not lighthearted, or an attempt to get ratings.
"This is serious and is being treated accordingly. It has never been sold as a `win a baby'.
"Being a music and entertainment station we usually don't take ourselves too seriously, but with this we are."
Boston said the station was doing what it had always done.
The Edge programme director Leon Wratt said the station, which had a history of controversial promotions, was not getting more extreme.
In 2001 The Edge ran a promotion called Bank It, Or Burn in which listeners voted on whether the winner of a competition was allowed to keep $5000 or whether they had to burn it.
"We ran into a problem when the ex National Party leader Don Brash ended up ringing me and told me we couldn't burn New Zealand dollars so we got Australian cash and burned that instead," Wratt said.
The station also ran The Fat Bastard in 2001, a competition to see who could gain the most weight.
- © Fairfax NZ News