Danish Marmite ban enforced

KIRSTY JOHNSTON
Last updated 16:40 25/05/2011
Marmite
BLACK MARK: The humble Marmite punnet is no longer welcome in Denmark.

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First it was Vegemite, then it was Ovaltine - now the Danish government has banned importing New Zealand's beloved breakfast spread, Marmite.

The Kiwi favourite has been outlawed by legislation that prohibits products fortified with added vitamins, the Guardian reports.

Copenhagen passed the legislation in 2004, but until now, Marmite had snuck under the Danish authorities' radar.

Marmite was first made in England in 1902, but has been manufactured in New Zealand since 1919.

"What am I supposed to put on my toast now?" British advertising executive Colin Smith, who has lived in the country for six years, asked the Guardian.

"I still have a bit left in the cupboard, but it's not going to last long."

Foodstuffs store owner Marianne Ørum, who owns a store selling goods from Britain and South Africa, says the ban will mean a serious economic loss.

"Marmite was our most popular product," Ørum said.

Ørum said that the order, which came by telephone from the Danish Veterinary and Food Administration, was not entirely unexpected as they had previously been ordered to stop selling Australian Vegemite.

"What is at issue here is that people in Denmark are not allowed to eat what they want to eat, even if it is perfectly legal to do so under EU law," she said.

Other products outlawed include Horlicks, Ovaltine and Farley's Rusks.

The ban follows recent comments from the Danish immigration minister, Søren Pind, that foreigners should "assimilate" or leave, that, coupled with the country's recent unilateral decision to reinstate border checks, have left some residents questioning the motivation behind the crackdown.

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- © Fairfax NZ News

46 comments
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David   #46   03:39 pm May 26 2011

Marmite has been tampered with over the years. it was not originally laced with sugar, as it is today. Presumably to get our kids hooked on it. Denmark has made a wise decision. Our Mate tastes more like our original marmite used to taste, before they ruined it.

Madz   #45   11:30 am May 26 2011

Kiwi marmite would still be banned anyway as it is fortified with vitamins (B12). duh. The ban doesn't actually stipulate marmite from what i can see, just imported products fortified with vitamins hence Santarium NZ Marmite would still be banned if it was sold there.

Rod Jones   #44   11:27 am May 26 2011

English Marmite is available along the road at My Shop, Xianlin University District, Nanjing ...thoughtful Chinese-owned shop specialises in Occidental foods such as Flora margarine and Philadelphia cheese, while beloved Marmite flies off the shelves. Disappears so fast in fact, that I had to ORDER four 125gm jars at $9 each, with a three week wait for the Flying Boat to descend from England.Re taste, am a Kiwi but have been in China too long to remember any taste difference between Sanitarium and UK product - this will make my July trip to Edinburgh more tantalising.

Matt   #43   10:25 am May 26 2011

Re SM #13 "Whats the point of moving to another country if all you want to do is bring the old one with you?"

I hope you are fluent in Maori and don't use any customs from England then.

Good on Denmark for standing up for what they believe in! Hope they don't sign a freetrade deal which will stop them having the right to do this.

Fritz   #42   10:05 am May 26 2011

Again a typical example of sensationalism and poor journalism. What actually happened is that the company importing Marmite into Denmark voluntary withdrew the product as they had not applied for an exemption to the Danish food standards rules. The product has NOT been banned. Of course it would be too much work for Kiwi journalists to find that out...

Lou   #41   09:37 am May 26 2011

Follow the money, always follow the money. Some competitor has got to the ear of a politician (who they probably finance in one way or another) and suggested they ban it ---orrrrrr maybe next years contribution to the political party won't be as generous as last time.

david   #40   09:30 am May 26 2011

i guess ben and nick will not be going to denmark for their holidays then, but then i guess the danes will not miss those two "it's from the motherland, it must be the best" tourists who probably still believe the myth about how good english fish and chips are and will not eat local food!

Nich   #39   09:11 am May 26 2011

Just for the record Marmite is not banned in Denmark. New rules coming into play require products enriched with vitamins to get an approval similar to "declaring it safe for human consumption". Hence just a matter of getting an import approval. The company importing Marmite had decided to withdraw the product while getting the paper-work in order. So, just another example of journalists being too caught up in playing with their iphones, ipads and ipods to actually do their job - followed by other just "copy'ing and past'ing" what others printed.

Matt   #38   08:44 am May 26 2011

Our Mate is FAR better than any of the NZ stuff. But I still enjoy the Marmite we have here

tom   #37   08:26 am May 26 2011

@ben #19 I got some in catania, sicily in 2005


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