Man's soul sold to Hell

He may not believe in the afterlife but the soul of Wanganui man Walter Scott is going to Hell. Hell Pizza that is.

The company, famous for its edgy marketing campaigns, today bought the soul of the 24-year-old Wanganui storeman for $5001.00.

Hell Pizza's Head of Marketing Rachael Allison said if a person was game enough to sell their soul then it deserved a good home.

"The soul belongs to Hell; there is simply no better place for it," she said.

"We always strive to embrace the very personality that has made us loved by so many pizza eaters, and this is great. The idea of selling your soul fits well with our brand. It's what we're all about."

The auction was pulled down late this morning after it received a staggering 32,000 hits and over 100 bids. Bidding was at $5000 before the auction was taken down.

Mr Scott said the auction was started as a bit of a joke and he was not worried about the consequences.

"Its not serious, I'm not religious or anything. The soul does not mean anything."

Mr Scott had not made any preparations to buy his soul back should he regret the sale in the future.

"I haven't put anything in there and hopefully I don't regret that."

Mr Scott said he was not worried about the repercussions selling his soul might have on him in the afterlife.

"No nothing at all. I'll worry about that in a few years. Another 50 years or so." 

Earlier he said he planned to buy a suit with the money as he had a reunion to attend this weekend.