Planking is toast - cats are at the pawfront of the internet's latest half-baked meme.
Send your breading photos or video to firstname.lastname@example.org
It started rising on the web last August and now has it's own Facebook page - dubbed in-bread - with more than 12,000 likes.
''Breading'', as the craze has become known, simply involves cutting a hole in your favourite piece of the daily staple and sticking it on your cat's head. Crumbs, you might say.
Gawker.com helpfully provides an easy guide for novices:
1.Take a piece of bread. If this is your first time, use a soft white bread. Experienced breaders will use rye or even multi-grain.
2. Cut a hole approximately 25mm larger than your cat's head. This trips some people up. Remember: the bread has to fit around the not just the cat's head, but its ears, too.
3. Gently place the bread around your cat's head.
4. Take a picture. Post it to the official in-bread cat Facebook page.