Competitive-eating champ Takeru Kobayashi conquered Philadelphia's annual gustatory gorge-fest by eating 337 chicken wings in a half-hour before a crowd of nearly 20,000 at Wing Bowl XX.
The Japanese phenom demolished the record of 255 set last year by Jonathan "Super" Squibb.
The extravaganza drew thousands of beer-fuelled fans to the Wells Fargo Centre before sunrise to watch competitors stuff themselves with chicken wings.
Kobayashi claimed a US$20,000 (NZ$23,922) cash prize for his victory. It was the six-time Nathan's Hot Dog eating contest champ's first time competing at Wing Bowl, though he consumed a cheesesteak in 24 seconds as part of an eating exhibition last year.
Squibb had been trying to win his fourth consecutive Wing Bowl crown, but the Berlin, New Jersey, man finished a distant second with 271 wings.