Auckland designers makeover missing cat posters
A pair of graphic designers may have the "purrfect" solution to tracking down missing moggies.
Central Auckland creatives Alice Murray and Jared McDowell are using their free time to give badly designed missing pet posters a facelift to help cat owners find their feline friends.
They will officially launch their site haveyouseenmycat.com on July 30.
Murray says typically people's poster efforts are made in a rush and have dark images and small, unclear font.
"We wanted to do a side project and we saw some missing cat posters when we were out on the street and thought: 'We could do those better'," the Kohimarama resident says.
They have created a large template which has space for a clear-cut image of the cat, its name and description, owner's contact details and a link to the website.
Owners send through their fur baby's facts and figures and the pair set to work creating a poster which is then emailed back and posted on social media.
They aim to get a PDF of the poster to owners within 12 hours, who are then free to print as many copies as they like.
Hard copies can be couriered across Auckland to those without access to a printer.
Murray says there is still a place for the humble missing pet poster in the digital age.
"Our dream would be that it will spread worldwide and that people would recognise the design as the missing cat poster," she says.
Anxious owners can even order T-shirts printed with their moggy's mugshot.
If people spot a missing cat they can post a photo to Instagram and get in touch with the owners.
The service costs $10, which will help Murray and McDowell cover costs, with the remainder to be donated to the Pet Doctors Animal Care Charitable Trust (PACT).
If the posters take off, the pair will consider expanding the site to include other pets.
Go to haveyouseenmycat.com to take a look.