Ignorance is bliss, as the saying goes ... but perhaps not on Twitter.
A 21-year-old Englishwoman was the butt of jokes on the social networking site after she tweeted on Sunday: "Is Wimbledon always held in London?"
Georgia Ford's question, during the Wimbledon Championships at the All England Club, was retweeted more than 7000 times, with many ridiculing her.
But the storm of criticism also reflected the dark side of the internet. The virtual mob continued to harangue Ms Ford despite her attempts to explain herself in further tweets and she eventually deleted her account.
Others hit back at the critics for their harsh remarks, saying it was a small matter that had been overblown.