Watch me eat - the new fad

21:24, Jan 26 2014

A new food fad is sweeping South Korea - gastronomic voyeurism, or watching people eat online.

One of the biggest stars Park Seo Yeon, known as The Diva, broadcasts herself eating in her apartment for up to three hours every day.

Viewers can chat with her, or send virtual balloons, that translate into cash. It's so lucrative, she has quit her day job at a consulting firm.

There are about 3,500 people in South Korea doing such online programmes, some sponsored by restaurants. Some say it makes eating alone feel less awkward.