Purpose-built tractor site offers convenience

17:00, Aug 10 2014

There's a whole lot of new going on at Agricentre South.

Enormous gleaming tractors and a brand new 10,000 square metre Lorneville showroom and workshop aside, the business is also breaking new ground in how it sells its products.

Dealer principal Grant Price said Agricentre South is the result of merging former, separate businesses, Advance Agricentre and Southland Tractors, which sold rival brands New Holland and CaseIH.

After obtaining approval from the companies, the go-ahead was given to sell both products on one purpose-built site.

"We wanted to make a destination for our customers," he said.

The merge is a first for New Zealand and possibly Australasia.


The showroom and outside areas are separated, one on each side, with different entrances for the two brands' customers.

Agricentre South is in a unique situation, with Southland boasting a market second only to Waikato, Price said.

The move works for both customers, who no longer have to come into town to do business, but also the staff.

The new provides a "nice, warm environment" for their technicians, especially in the workshop.

The huge area is heated with waste oil that would normally be disposed of.

The shift also means another brand, Kubota, now has its own showroom just down the road in Lorneville, he said.

The Southland Times