Red hot demand for roses

01:20, Feb 14 2013
Shani Hopgood
Ambrosia Designer Florist owner Shani Hopgood prepares a last-minute dozen red roses for a Valentine's Day delivery, costing about $180.

Southlanders still searching for a red rose for their sweetheart this Valentine's Day might be out of luck, with supplies of the traditional symbol of love running out.

Most florists in the region had sold out of red roses by 10am, and those who still had a few in store expected their stash to be gone before lunchtime.

Ambrosia Designer Florist owner Shani Hopgood did not sleep at all last night, spending the darkness hours in her Tay St store preparing orders for the big day.

She only popped home early this morning for a shower, to try and wake herself up for the busiest day on a florist's calendar, she said.

She ordered 250 red roses for the occasion and these have all been sold.

The store had also been inundated with calls for deliveries, and had employed four delivery vehicles to drop all the bouquets to lucky Valentines in the city, she said.

They were no longer accepting delivery orders because the drivers were now too busy, she said.

Valentine's Day, also called St Valentine's Day in commemoration of the Christian saint, has reportedly been celebrated with red roses since the 16th century.


The Southland Times