Dedicated Wanaka edition launched
The team at the Mirror are excited to today publish the first edition of the Wanaka Mirror.
In a world where the mediascape is in almost constant flux, where the internet has turned traditional newspaper models on their head and our newsrooms are undergoing massive and sometimes painful changes, there is something really special for us about a planning a new edition focused solely on the communities we serve.
Among all the change it has become increasingly clear that despite overwhelming global information availability, readers are increasingly seeking news from their own communities.
They want to sit down and find out who is doing what, how and why.
They care about their sports, businesses, education and personalities.
By splitting the Southern Lakes Mirror into Queenstown and Wanaka editions we will better be able to focus on each individual community.
Of course, our strong Central Otago edition will continue, providing its great service to readers from Cromwell and Alexandra to Ranfurly and Roxburgh.
In some ways, we have come full circle.
When the Mirror was first published in April 1987 it was announced as ''the new newspaper for the Clutha Valley''.
The lead story on that first paper was John Lee's fight to start cross country skiing at the Pisa Range, in the Cardrona Valley.
He won that battle and today the Snow Farm is a key player in the wider district's winter recreational and business worlds and the Lee family have continued to grace our pages ever since.
In unveiling our newest edition, we are continuing to evolve to meet the needs of you, our readers.
You will see our team in your communities and you will find our Mirrors in your letter boxes, in drop boxes around your towns and online at southlandtimes.co.nz.
We promise to keep you in touch with your community, to challenge your leaders and to share your successes and your pain.
We hope you will let us know what you think, what we are doing right and what we could be doing better.
To our friends in the Upper Clutha, we hope you enjoy this week's Mirror.
* To read the full E-edition of the Wanaka Mirror click here.