A business founded in Wanaka and believed to be a world first is being rolled out nationally.
And its founder, Hamish Luddhbrook, has his sights set on three international markets from next year.
The 29-year-old's brainchild, called Genie Wallet, was successfully piloted in Wanaka for six months to June and since then has been established in Auckland, Waikato, Bay of Plenty and Taranaki.
Genie Wallet signs up businesses and, through them, customers.
It keeps what Mr Ludbrook describes as customer savings accounts for each business the person buys goods or services from.
They automatically accrue dollars - not points - at each of the businesses, to go toward a future purchase.
Mr Ludbrook, who moved home to Auckland after six years in Wanaka, came up with the idea in 2008 when, after years of accruing points through a well known loyalty scheme, he discovered he only had enough to get a panini press.
He said his scheme was a better deal for customers because they earned dollars to spend on anything in the shop where they had accrued the rewards.
Business owners were also better off because the scheme guaranteed repeat custom.
Mr Ludbrook said while a well- known national loyalty scheme offered on average 1.5 per cent of the value of a purchase in rewards points, businesses signed up with Genie Wallet were offering an average of eight per cent.
Twenty-five Wanaka businesses were involved in the pilot and, since the scheme was extended to the North Island, the number had grown to 60, including national giants Fresh Choice, Video Ezy and Lonestar, and about 15 more businesses were in the pipeline.
The number of people with a Genie Wallet card had ''sky rocketed'' to about 5000 since the pilot ended.
The company's target was one million by June 2015.Plans were afoot to establish Genie Wallet in the United States, Australia and Britain next year and listing the company on the New Zealand Stock Exchange was being considered.
''The world's our oyster, but we're going to make sure the product's working a treat in New Zealand first.''
- The Mirror