AJ Hackett Bungy will celebrate 25 years in business later this month.
As the official ''World Home of Bungy'' the historic Kawarau Bridge will be the focus of the celebrations.
Since 1988 more than 3 million people have jumped at AJ Hackett sites worldwide.
Celebrity jumpers at New Zealand sites include Jack Black, Tiger Woods, Justin Bieber, Katy Perry and Billy Connolly, who famously jumped naked.
The company will mark the actual birthday on November 12 with students and teachers from Lakes District schools completing their first bungy jump.
However, events, promotions and competitions will run between October 18 and November 12.
- The Mirror