Invercargill should prepare to see fewer little fairies and princesses around town as a locally-owned store closes its doors.
Glitterbugs owner Rose Insall said she was closing her Tay St shop, which specialises in fairy and princess costumes, because "it just isn't feasible to stay open".
Mrs Insall opened the shop four years ago. "I had no daughters, and suddenly I had granddaughters so I thought I would give it a go."
Mrs Insall's business partner recently pulled out, and she realised it was not worth going it alone.
"When we opened it was very unique, but every shop has fairy stuff now."
Mrs Insall said she could not keep up with competition from chain stores.
"All the big boys are having sales now.
"Online shopping is another factor."
She also blamed town planning on her lack of customers.
"They have taken all the offices out of the city, and there is just no people walking the streets any more, there is no structure to the city."
She planned to continue sewing children's clothing, as well as helping her husband, who is a painter.
Glitterbugs will close on February 9.
- Invercargill Eye