One of Auckland's newest tourist attractions is setting up in Queenstown, signalling growth in "soft adventure" in New Zealand's adrenaline capital.
Odyssey Sensory Maze set up a year ago in downtown Auckland's Metro Centre, just off Aotea Square, and has done a booming trade with a huge cross-section of people taking up the chance to experience illusionary mazes and light shows.
Odyssey co-directors Michelle Jensen and David Smith had spent leisure time in Queenstown, and after the success of Auckland operations decided setting up in the resort was the next logical step.
"Queenstown has so many great things to do, but not much in the way of families actually sharing time together doing something that is leisure, but interactive at the same time, plus we'll give people something to do when the mountains are closed in winter and they've got some down time in summer," Ms Jenson said.
Mr Smith said it was hard to define what the maze was.
"It's definitely challenging and fun, there's large-scale illusions, soundscaping, and it's really tactile - I even struggle to explain it, and the best thing to do is for people just to come and have a look.
"We aim to invigorate people's senses and take them out of the everyday by providing some good old fashioned escapism, if if it is quite high-tech."
Queenstown's maze will be bigger than Auckland's and the $110,000 fitout of the Shotover St premises is in full swing.
"We're going for a grander scale than our Auckland operation, but at this stage don't have an opening date at all. We're hitting the refit as hard and as fast as we can, and we hope we'll be open some time in March."