Babywear bumps up range
From the sheep, to the shearing shed, to a child's closet.
Wanaka designer Christina Perriam has launched a children's and babywear range dubbed Suprino Bambino to add to her merino clothing line.
Miss Perriam grew up on Bendigo Station, a 12,000 merino sheep station at Tarras, where Shrek the Sheep was found.
She credits her parents Heather and John for instilling a love for all things merino.
"Not only was I blessed to be raised on such a unique place I had parents that thought outside the box, they looked beyond the farm gate at ways they could utilise merino wool.
"My father especially has a ‘no limits' philosophy and together they began the Merino Shop in Tarras in 1984 to showcase the many ways merino could be utilised," she said.
The decision to produce the range was to fill a gap in the market.
"I was buying in merino brands to stock our Merino Shop in Tarras and was disappointed with the lack of creativity and the fact they were made in China ... Tourists were looking for New Zealand made (children's clothes)," Miss Perriam said.
So far the brand has been picked up by 22 children and baby boutiques across the country including Cradle in Wanaka and Rockies in Queenstown.
The success of the brand had seen Miss Perriam expand the business from Tarras and open a larger office in Wanaka.
The clothes were made in the South Island with home knitters signed up to the team.
"Adding hand-knitted elements to the products has allowed the designs great originality and charm as well as re-kindling interest in traditional craftwork," Miss Perriam said.