Media firm plans stock exchange listing

CATHERINE HARRIS
Last updated 11:32 08/11/2012
LONGER VISION: Derek Handley, manager and owner of Hyperfactory.
Fairfax NZ
LONGER VISION: Derek Handley.

Relevant offers

National business

TPP may force New Zealand to amend software patent law Business confidence takes a dive deeper into the red in July Pager network to be switched off in 2017 Phoenix 'confident' of no danger to consumers over soft drinks recall Shanton rescued, but another fashion store Identity in liquidation High court bid in wings to shed light on TPP talks Windows 10 uses customers' computers to distribute updates Why faking your CV is a popular pastime United Sweets of New Zealand placed into liquidation Chinese-Kiwi group plans upscale apartments on Cranmer Court site

Mobile media entrepreneur Derek Handley plans to list a new company on the stock exchange.

Snakk Media, a "new screen" media start-up, will launch on the alternative exchange NZAX in coming months.

Handley, a New Zealander, is well-known for founding mobile ad agency the Hyperfactory with his brother Geoffrey before selling the company to US-based Meredith Corporation two years ago.

Handley holds the role of chairman of Snakk Media, which was co-founded with Australian Andrew Jacobs in 2010.

The company operates in Australia, enabling advertisers to target smartphone and tablet users.

It plans to expand into Asia and increase its share of the Australian mobile advertising market from its present 15-20 per cent.

"We live in an era where the fastest growing technology channels in history are colliding: social media, smartphones, and tablets," Handley said in a statement.

"Time spent by consumers on these new screens and channels is rising at a faster rate than time spent viewing other kinds of media, and this is significantly disrupting traditional advertising models and providing a tremendous opportunity for Snakk's shareholders."

The company said an application for an NZAX listing is underway.

It has appointed Max Flanigan, a former leader of APN News & Media's Australasian mobile strategy, as its New Zealand-based technology and partners manager.

Ad Feedback

- BusinessDay.co.nz

Comments

Special offers

Featured Promotions

Sponsored Content