Armageddon is the end of all things, but this weekend Dunedin marks a beginning for Armageddon - the pop culture expo.
Started in Auckland as a comics convention, Armageddon has grown to embrace science fiction and fantasy films, gaming and television, as well as retaining a close relationship with comics culture. The expo has also gone national, then international, adding Australia to its roster . . . and now Dunedin.
"We always want to expand to new centres but the problem for Dunedin and Christchurch to a lesser extent is convincing companies to come to the South Island, " Christchurch- based Armageddon owner Bill Geradts said.
"With the success of the Christchurch show and the changes we had to make to it because of the earthquakes, it meant we had a good response from exhibitors which gave us the chance to take it further around the South Island. This is the one that proves that it will work or not. If it works the way I expect it to, we'll definitely be back, hopefully with a show that is bigger and better."
Dunedin's is a pared back Armageddon, but it still has plenty to offer. Guests include The Hobbit actors Bill Kircher, Jed Brophy and Peter Hambleton; Andrew Rothenberg from The Walking Dead; Greg Cipes voice actor, Teenage Mutant Ninja Turtles, Teen Titans, Ultimate Spiderman, Ben 10, and Mark Strickson who plays Vislor Turlough in Doctor Who.
The compensation for missing a few guests and stalls is that Dunedin gets almost all the fun for just $5.
"These shows are hideously expensive and having a budget makes it easier to do, but we know we have a formula that works, " Geradts said.
"Every year it seems to get more mainstream and we hope to keep growing it and bringing more people in to it.
"I'm an old school nerd, and it's nice to bring that and the new stuff together."
Armageddon Expo, Edgar Centre, March 2-3.