reader report

Kiwi promoters need support

20:12, Nov 26 2013
Our House
SNAPPED: Zoe Macfarlane snapped at last year's Our House.

We finally get a great line-up of DJs over to New Zealand for Our House and people are moaning that they don't like every artist on the bill.

The week before, those same people were complaining that we never get any DJ talent to New Zealand.

I'm not sure if anyone in Auckland fully appreciates how much Our House has stepped up to get their event off the ground. Not only does it include multi-million dollar DJ David Guetta and German wunderkind Zedd but recently LA heavyweights Destructo and Clockwork were added to the line up. Not forgetting the mass of local talent on the bill too.

We all too often can be heard berating the lack of talent to reach our shores but when it gets booked, we don't celebrate loud enough.

Our House curator and George FM DJ Tim Phin is well-known for pulling off some epic Our House events. The most memorable for me was the sweat-fest that was Avicii and Crookers at Ellerslie Racecourse a couple of years ago - but what many are unlikely to realise are the challenges that promoters like Phin have faced in the past couple of years since the moniker 'EDM' (Electronic Dance Music) got bandied around.

The term dance music represented the breadth of the synthesised music genres perfectly adequately for a number of decades but the rise and rise of EDM in the United States has seen the new tag become synonymous with all dance music categories.


With the accelerator on full throttle for dance music in America, it has cast the doors wide open for new artists and producers alike, but it has come at a cost for the rest of us, particularly in New Zealand.

You only need to look at the Forbes report this year to see the phenomenal amounts that DJs are bringing in.

Calvin Harris is clearly doing something right with a cool $46 million, Our House headliner David Guetta is taking $30 million home and 23-year-old Avicii has almost as much cash as his age, if you add the six zeros.

Now imagine trying to book them. On the other side of the world. Those are just some of the challenges our local promoters face.

We really need to support New Zealand promoters like Tim Phin, the R&V boys or the Red Rum guys if we need to attend their gig, if we want more DJs to come here.

The more gigs we attend, the more artists they can bring. The more artists they can bring, the greater the profile is for DJs wanting to come to Aotearoa.

This EDM bubble isn't bursting anytime soon and I'm happy to see all these brilliant new artists get an opportunity they wouldn't have just three years ago. I'm grateful to the promoters who are taking huge risks to make that happen. If you're with me on this, grab a ticket and come find me at the front.