The Hobbit storms ahead at box office

21:36, Dec 30 2013
The Hobbit: The Desolation of Smaug
KEEP SMILING: The Hobbit: The Desolation of Smaug is doing well at the box office, although not as well as the first Hobbit film.

The Hobbit: The Desolation of Smaug, the special-effects-laden tale that pits dwarfs against a dragon, blasted to its third consecutive box office title, collecting $29 9 million over the post-Christmas weekend in the US to beat newcomers The Wolf of Wall Street and The Secret Life of Walter Mitty.

Walt Disney's animated film Frozen was second with ticket sales of $28.8m in its third week, ahead of Will Ferrell's quirky comedy Anchorman 2: The Legend Continues that collected $20.2m at domestic theatres.

American Hustle, which reunited director David O. Russell with his Silver Linings Playbook stars Bradley Cooper and Jennifer Lawrence, was fourth with $19.6m in ticket sales at theatres in the US and Canada, according to studio estimates. Sony, the distributor of American Hustle, also said it had grossed $3 billion worldwide as of this weekend.

Director Martin Scorsese's The Wolf of Wall Street was fifth with $18.5m after finishing a close second to The Hobbit on Christmas Day, according to estimates compiled by Rentrak. The nearly three hour movie received good reviews but registered only a "C" rating from CinemaScore, a site that measures audience reaction.

The Hobbit: The Desolation of Smaug, the second of three movies based on J.R.R. Tolkien's 1937 novel, has collected more than $190m in ticket sales since its December 13 release, according to Rentrak. Its worldwide sales total more than $614m, according to distributor Warner Brothers.

"47 Ronin, the Keanu Reeves samurai adventure film that Universal Pictures made for $175m, opened with $9.9m in ticket sales. That was on par with the industry's $17m to $20m projections for total ticket sales of $20.6m since its Christmas Day release.

On December 24, Reuters reported that Universal, a unit of cable giant Comcast Corp, had taken unspecified writedowns when it became apparent the film would not take in the amounts it had spent to make and market it.

Nikki Rocco, president for domestic distribution at Universal Pictures, acknowledged that the opening of "47 Ronin" was disappointing, but said the studio would move on to greener pastures regardless of the film's performance.

"Of course it's very disappointing and you don't want to open a picture at this level, but exit polls are decent and we think it will find its way," Rocco said.

The Wolf of Wall Street, which stars Leonardo DiCaprio in the biographical story of a drug-snorting Wall Street scam artist, sold $18.5m worth of tickets after critics gave it generally positive reviews. The film and DiCaprio have both been nominated for a Golden Globe Award.

The Secret Life of Walter Mitty, which stars and was directed by Ben Stiller, collected $13m in ticket sales. The film was first developed in the early 1990s, and for a while Steven Spielberg was signed to direct it. Fox cast Stiller in the title role in 2011.

This year is set to surpass 2012 as a record year for the box office by nearly 1 percent, according to Rentrak. Total gross sales were $10,811,701,260 billion in 2012, while 2013 is on track to exceed $10.9 billion.


The Hobbit
BIG ATTRACTION:The Hobbit: The Desolation of Smaug stormed ahead at the post-Christmas weekend.