TVNZ execs defend Seven Sharp

BEN HEATHER
Last updated 10:09 22/02/2013
Alison Mau
MICHAEL BRADLEY/Fairfax Media
UNDER FIRE: Alison Mau is the face of Seven Sharp
Opinion poll

What do you think about Seven Sharp?

I like it.

It's OK, but it's not news.

Can't stand it.

Never watched it.

Don't know yet.

Vote Result

Relevant offers

Entertainment

Remembering Guns n' Roses in 1993 Amanda Bynes warns of imposters during rare Twitter update National Poetry Day marks 19 years New highest paid actor revealed, knocking Downey Jr Prince fans will get a Graceland of their own NZFW: Stan Walker performs at Rochelle runway show NZFW: Matilda Rice and Rugby Sevens stars strut their stuff for Jockey Designer Sonia Rykiel, known for a relaxed style, dies at 86 Mr Robot hacker Rami Malek is terrible with computers Rovio Entertainment plans sequel to The Angry Birds Movie

Television New Zealand executives have defended their new current affairs show, Seven Sharp, claiming the public wants its information short and punchy.

The new show, which has replaced Close Up, has received mixed reviews, and several MPs also took aim during the state broadcaster's financial review at Parliament yesterday.

Labour broadcasting spokeswoman Clare Curran said bluntly: "It's entertainment, it's not news."

Green Party MP Julie Anne Genter said it appeared the drive for more advertising dollars was "dumbing down" news programming. "Is that the sacrifice you are making?"

TVNZ chief executive and editor-in-chief Kevin Kenrick said he did not think of it as a sacrifice. The days when people got most of their news in a six o'clock television fix were gone.

"Consumers are looking for short, sharp soundbites. They are looking for a punchy delivery."

After an hour of news at six o'clock, another half hour of conventional current affairs was now too much for most people, he said.

"Given that our move is entirely driven around consumers' behaviour, we think it absolutely in the right territory. We are completely committed to it for the long term."

Seven Sharp, which premiered on February 4, is hosted by Ali Mau, Greg Boyed and Jesse Mulligan. It targets an interactive audience, with heavy references to social media.

Ratings showed 497,000 people tuned in for its opening night, but the audience has since shrunk. Earlier this month, TV3's Campbell Live attracted more viewers in the 7pm slot than TV1 for the first time.

Kenrick said the audience for Wednesday night's Seven Sharp doubled that of Campbell Live.

Ad Feedback

- The Dominion Post

Comments

Special offers

Featured Promotions

Sponsored Content