In the South
If there is one team that has perfected the art of cheese rolls as a fundraiser, it has to be the Blue Jays Marching Club.
The club uses a secret recipe and members are professionals in dealing with "Southland sushi" (aka the rolls).
One of the club's coaches, Carla Johnson, said the rolls were perfect for fundraising as they were so popular. The teams made up to 10,000 cheese rolls at a time in mammoth rolling sessions.
The roll is also a cornerstone of the Copper Kettle cafe at Invercargill's H & J Smith department store. Its marketing manager Rebecca Sheppard said at least 50 a day were sold - 18,250 a year.
"In May we sold over 2000 cheese rolls," she said. "That's consistent with every month, summer or winter. It's not something we're ever going to drop."
A quick phone survey of Southland play groups, schools and sports teams revealed a whopping 133,968 cheese rolls created in the past few months alone, with many groups planning more cheese roll- making days in coming weeks.
- The Southland Times