Working on quality

00:45, Feb 26 2013
Alliance Group general manager marketing Murray Brown.
Alliance Group general manager marketing Murray Brown.

Southland meat processor Alliance Group is working on new initiatives after a visit from leading British retailer Marks and Spencer last month.

It was the retailer's first visit since agreeing on an exclusive supply deal late last year. Marks and Spencer representatives visited the company's Lorneville plant, near Invercargill, to look at processing techniques and product specifications.

Alliance Group, in partnership with Marks and Spencer, will work together to improve shelf life and quality of product.

Alliance Group general manager marketing Murray Brown said the initiatives offered opportunities for farmer-suppliers.

"These initiatives underline the strengthening relationship between Alliance Group and Marks and Spencer. It also reflects the confidence that Marks and Spencer has in Alliance Group and our ability to supply quality chilled lamb to the retailer's loyal customer base."

Marks and Spencer head of agriculture and fisheries sourcing Steve McLean said the initiatives showed how much they valued the partnership with the New Zealand processor and exporter.

They were committed to meeting the needs of customers through innovation and new initiatives, he said.

Alliance is also introducing its Hoofprint programme to British farmers supplying Marks and Spencer. The web-based programme helps measure productivity and carbon footprint.


The Southland Times