Plus-size beach-wear company Swimsuits for All has made its own swimwear calendar that aims to highlight how sexiness doesn't stop at size four.
The calendar's models, including Aussie supermodel and swimsuit designer Robyn Lawley, even recreate this year's Sports Illustrated swimsuit issue cover that featured Nina Agdal, Chrissy Teigen and Lily Aldridge.
The other bikini babes in the Swimsuits for All shoot are blogger Gabi Gregg, and models Jada Sezer and Shareefa J.
Jada Sezer, 24, has been working as a successful model in the UK for a few years now, but still gets frustrated with some brands.
"For a lot of people, it's frustrating when you can't find clothes to fit," she told The Independent last year. "Top Shop is particularly bad. Even their size 16 for me fits more like a size 12. Whoever their fitting model is can't possibly be a size 16. That's the brand I'd love to be the face of one day. That, for me, would represent real change."
British model Shareefa J says the campaign was important to her so that young women growing up who find themselves developing curves could see it and realise that their new shape is something to be celebrated. "So they can feel confident when they're growing their lumps and bumps, and realise that it's normal." Hear, hear!
Gabi Gregg, 27, runs popular blog Gabi Fresh, which highlights the size 18 fashionista's amazing sense of style.
In fact, her recent Beyonce remake video 'Every Body Is Flawless' features some pretty fantastic fashions (we want her studded leather jacket):