So, it turns out being a hair ninja is now a viable career option.
Forums are abuzz after Twitter user Saladin Ahmed (@saladinahmed) shared the above picture with the caption: "This is a thing: Greenscreen-clad workers who secretly flip models' hair during shampoo commercials."
We are delighted by the energy this chroma key 'hair fluffer' is putting into his job, yes, but are also just plain terrified by his appearance (we can see a d-grade horror film starring Tara Reid already. You would know it was fiction however, as who would ever aspire to her crispy, bleached locks?).
So, not only are woman expected to have perfect skin, plump lips and glossy tresses, we're now also supposed to have hair that moves independently of our bodies: how very Medusa.