Old-time favourite coming back

23:31, Dec 11 2012
Martin McPherson and Sue Edwards
Promote Alexandra event manager Martin McPherson and Black Ridge Vineyard owner Sue Edwards enjoy a wine as they discuss plans for the first Great Alexandra Craft Beer, Wine and Music Festival to be held on January 5.

Promote Alexandra is bringing an old-time favourite back to town as it hosts the Great Alexandra Craft Beer, Wine and Music Festival.

Event manager Martin McPherson said: "Feedback I have received showed we needed to go back to what we were doing a decade ago with a summer holiday festival."

The event will be at Pioneer Park on January 5 and will offer entertainment from bands King Leo, Subject2change and Sea Beast, and Central Otago-produced wine and craft beer.

"It's literally a party in the park," Mr McPherson said.

It was hoped about 800 people would turn out for the event.

Expressions of interest had already been received from Green Man Brewery in Dunedin, Wanaka Beerworks, the Arrow Brewery Company in Arrowtown and Tuatara Brewery in Wellington as well as several wine producers.


"It's a great excuse to get out and have a party," Mr McPherson said.

Black Ridge Vineyard owner Sue Edwards said she was looking forward to the event as past festivals held in Alexandra always had a "great atmosphere".

The festival would be part of the Love Alex holiday events, being run by Promote Alexandra, and would include the Miss Alexandra Swimsuit Competition on December 29 and Alexandra's Got Talent musicians showcase, January 12.

: The Great Alexandra Craft Beer, Wine and Music Festival.

Where: Pioneer Park, Alexandra. When: 2pm-8pm, January 5 How much: $20 pre-sale tickets, $25 door sales.

Who: Lovers of beer, wine and cider, mixed with music and fine food

The Southland Times