Aston Martin defends styling

Last updated 10:06 18/10/2013
Aston Martin Rapide S
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Aston Martin V12 Vanquish S.
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Aston Martin Vanquish Volante.
Aston Martin Vantage V12 S.
Aston Martin Vantage V12 S.

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Aston Martin has defended the styling of its cars, rubbishing claims that its range of two-door sports coupes all look too similar.

The British sports car brand has four vehicle lines – the two-seater Vantage, 2+2 DB9 and Vanquish models and the four-seater Rapide – which all use trademark design cues and similar profiles.

But the company's CEO, Dr Ulrich Bez, has strongly defended the company's position, claiming its designers are leaders in style and that its trademark designs fit perfectly for the brand and its customers.

"I do not take this as serious. Has anyone criticised Audi for how familiar they look or BMW for the same thing, but for Aston Martin we build only 4000 cars and they all look the same. That's ridiculous," he told Fairfax Media.

"They have to be similar because they are all Aston Martins and that is how an Aston Martin has to look like.

"Why we would separate the look of our vehicles? We don't have SUVs, we don't have limousines or station [wagon] cars; we have a great two-door cars that are the best looking cars in the world."

Aston Martin's director of design, Marek Reichman, re-iterated the brand's position and likened the evolution of the company's design to other automotive icons such as the Porsche 911 and Range Rover.

"We have the confidence to make them look the way they look.

"You could argue there are several ways to make a good looking car and we choose to make a good looking car in a certain way and many other car makers try to make their cars look the same way, but they don't have the advantage of millimetres, to get the car down low and the proportions we have.

"It's something we will keep doing; we will strive to make cars with beautiful proportions and styling with a face that is an Aston Martin face.

"The one thing is, each time we do a new Aston Martin it is never looked upon as a retrograde step. Every time someone sees one, they recognise it as the new Aston Martin."

Reichman also took a swing at the brand's former owner, Ford, for ripping off the Aston Martin grille on its latest range of cars, led by the Fiesta but to expand into the facelifted Focus, new Mondeo and potentially even the next-generation Mustang.

"It's inevitable when you create something as beautiful as our cars because people will try and emulate what you do," he said.

"Sometimes it is difficult to stop that. Patent and copyright laws help with that, but they are by no means definitive enough to prevent interpretation.

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"I certainly don't think it suits their cars as much as ours, but we cannot do anything about it."


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