A major campaign has been launched to reinforce the attributes of the New Zealand Beef & Lamb Quality Mark.
In place for 17 years, the Quality Mark has assured Kiwis they are buying New Zealand grown, free range, grass fed product which reaches the highest standards of animal welfare, food safety and also guarantees tenderness.
The new campaign aims to remind customers of these attributes and leads them to look for the red, yellow and black rosette in store.
The entire advert is based in a butcher shop and supermarket with the butcher, played by Beef + Lamb New Zealand chief executive and butcher by trade Rod Slater, talking about the Quality Mark.
"We've long known the Quality Mark is a real jewel in our crown.
"It's a programme which really cements our products' superiority and we thought it was time to remind customers exactly what is stands for," he said.
The advert ends with the introduction of Chelsea Winter, winner of Masterchef 2012, bringing home the message that buying Quality Mark product is the best start to creating top class meals.
- Otago Southland Farmer