The festivities at Monterrey Car Week in California are in full swing, and Cadillac is getting in on the action with the reveal of a brand new concept car.
It's called the Elmiraj.
The name is not good. The car is very, very good.
The four-seat, rear-wheel drive grand coupe, powered by a 4.5-litre twin turbo V8, 5.2-metres long and is both an homage to the 1967 Eldorado and a hint at the kind of design Cadillac has planned for years to come.
GM's luxury brand has been on a roll in the past few years, and is well on its way to earning back its once-superb reputation.
If the Elmiraj is any indication, Cadillac's resurgence is far from over.