Food blogging queen coming to NZ

Last updated 12:53 29/10/2012
dianne jacob
WILL WRITE FOR FOOD: US food blogging guru Dianne Jacob is in New Zealand next week.

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Food blogging is time-consuming and often thankless task, but US expert Dianne Jacob is coming to New Zealand next week to encourage Kiwi bloggers to keep at it.

Jacob, who has an extensive background in journalism, food writing and publishing, admits it took her a long time to see the point of food blogging - "I couldn't understand why anyone would want to write for free". She began her own blog three and a half years ago.

"Eventually I succumbed and started my blog because I was writing a new edition of my book, Will Write for Food," she says. "I wanted a big chapter about food blogging. and the only way I could understand it was to blog.

"It's the most satisfying thing I've ever done. I love being part of a community with my thoughtful readers. We have the best conversations about writing, ethics, money, career - all kinds of subjects. And I get to interview cookbook authors, agents, publishers and others I admire."

Jacob says the best food blogs have "a strong voice, a point of view and gorgeous photography".

"They are written by excellent storytellers who know how to hook readers in and make them want to cook, visit restaurants, travel, or try something new."

Jacob will be speaking about 'Why it's a great time to be a food blogger' at a dinner in Auckland on November 6. See here for ticket information.

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