Lipsmacking double win hits the spot for Ballyhooley beef
It's hard to beat a good Murray Grey steak.
And the public agreed when Winton farmer Barry Macdonald's Murray Grey steak was voted the tastiest at the 2014 Beef + Lamb New Zealand Steak of Origin competition in Feilding this week.
Macdonald, who markets his beef under the Ballyhooley Beef brand, competed against 20 other finalists to win the inaugural People's Choice Award.
"It was quite humbling really," Macdonald said.
"It's great to get that public recognition."
Beef + Lamb New Zealand marketing manager Ashley Gray said the competition involved cooking all the finalist steaks before the public rated them in order of preference.
"Ballyhooley beef was a clear winner," she said.
Macdonald also won the Best of Brand: Retail section for the second consecutive year in the Steak of Origin competition and was also placed second in the same class.
"It was a great follow up to last year, and to be placed first and second was awesome," he said.
Macdonald, who established his Torrisdale Murray Grey stud at Winton in the late 1970s, produces a wide range of beef products under his Ballyhooley Beef brand which he established nearly three years ago.
The product comes from his purebred Murray Grey heifers which are killed at 18 to 20 months of age.
Macdonald sells his beef in several Central Otago restaurants and he can be found at his stall at the Southern Farmers Market in Invercargill every Sunday.
"If you want a steak or a sausage sandwich, come along," he said.
The Southland Times