Massive exposure for tourist gems

GRANT BRYANT
Last updated 05:00 20/05/2014

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Wanaka and Queenstown will be showcased, along with other national tourism hot-spots, to 200 million potential viewers from Thursday, when the Travel Channel's RV Rampage makes its world premiere.

The new 10-part series will have huge global penetration as the Travel Channel transmits 24 hours a day in 23 languages to more than 130 countries across Europe, the Middle East, Africa and Asia-Pacific.

Crews finished filming the show in Wanaka and Queenstown late last year, after a traverse of the country which included Auckland, Rotorua, Taupo, Wellington, Marlborough and Abel Tasman, Greymouth, Franz Joseph and Fox Glacier.

Tourism New Zealand's director of trade, PR and major events Justin Watson said the show could put the best of New Zealand on screens in front of hundreds of millions of viewers.

"With RV Rampage, New Zealand will be showcased to a potential 200 million people with each episode, providing incredible reach."

In the show, hugely popular hosts Henry Cole from The World's Greatest Motorcycle Rides and Amanda Byram from Total Wipeout and Big Breakfast corral five international teams of two, based in campervans, through challenges designed to immerse them in New Zealand culture, and mentally and physically challenging "rampage challenges".

"Such significant international exposure over so many markets coming hot on the heels of the coverage we saw of the royal visit in April, all serves to keep New Zealand top of mind for travellers and support Tourism New Zealand's aim to increase the value of international visitors to New Zealand," Watson said.

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