Top-6 finish in global business challenge
Creating the idea of a teetotaller festival with superstars has earned a Southlander international recognition.
Anna McDonald, 21, was presented with a highly commended global leader award during this year's Global Enterprise Experience, an international team business challenge.
McDonald, who studies international business and art history at the University of Otago, led a team with members from as far afield as Rwanda, Kazakhstan and Nepal to create a business proposal.
Communicating via Facebook, the team put together a proposal for a "teetotaller" festival, featuring famous musicians like Katy Perry and Eminem who did not drink alcohol.
It was rare for young people to attend a major event like a music festival without consuming or being offered alcohol, she said.
A teetotaller festival could help curb the binge drinking culture, which was ingrained in her peer group, she said.
"It's not because you have to drink to have fun, but events that are awesome and you really remember, you're always drinking."
The project was completed in three weeks, outside regular class hours, and McDonald worked at odd hours of the night to fit in with the international time zones.
However, the hard work was worth it, as the idea also snagged the team a top-six finish in a pool of more than 100. McDonald will get a further taste of global business when she continues her studies in France next semester.
The Southland Times