Fergs set sights on chilly delights

02:46, Jun 04 2014
mrs ferg
OFTEN LICKED: Plans for Mrs Ferg, the ice cream parlour that will complete a trinity of world famous burgers and baking - and a bona fide Queenstown business powerhouse.

Queenstown powerhouse business empire Ferg Burger is expanding with the Mrs Ferg icecream parlour, completing a trinity with its world famous burgers and baking.

Ferg owner-director Ant Smith has not publicly commented on the expansion, but the company recently received resource consent to open the 67 square metre shop next to Ferg Baker on Shotover St.

Ferg Baker opened in 2012 next door to the original Ferg Burger site, a magnet for international burger lovers which is virtually swarmed with tourists during every minute of the 22 hours Ferg Burger is open.

Little detail is given of the the ice cream side of the business in the consent application, but the shop was used as an ice cream parlour by failed gelato business Lick, which shut up shop last year.

The shop fitout has not yet begun, but will extend cedar facades and heavy brass lettering across all three stores, with a solid steel door leading to Ferg's upstairs offices.

Ferg opened in much different circumstances in 2001, operating out of a 3sqm space crammed with two Warehouse bought barbecues in Queenstown's Cow Lane. Initially catering to Queenstown's hungry, partying hard late night crowd, the need to open earlier grew as popularity demanded.

Ferg Burgers have become synonymous with Queenstown, and are on the to do lists of many tourists.

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The Southland Times