South Canterbury just won't lie down.
District councillor and police officer Steve Wills said the time had come for the region to display its trump card.
"We have the best cheese rolls in the country," he said.
Wills said Southland's day as New Zealand's cheese roll capital had been and gone.
To prove it, he was looking forward to helping judge the "greatest cheese rolls in the land" in a South Canterbury competition on July 23.
The Southland Times