Cue TV turns off transmissions
Cue TV will turn off all transmissions on April 10 as the Southland-owned and operated company cuts its broadcast arm adrift.
The company will switch its focus onto being a production house as well as an events bookings and venue management agency.
Cue TV owner and director Tom Conroy said the company would move from being a broadcaster and production house to solely being a production house.
"The transmission signal is being switched off. We will continue to produce content for others but not for ourselves," Conroy said.
The broadcast arm of the company, which broadcasts across New Zealand on the SKY and Freeview platforms, would cease to exist as of midnight April 10.
Conroy declined to comment on the potential for staffing changes, citing privacy reasons.
The broadcast arm was looking like it would struggle to support itself in the next financial year and the decision had been made to close it down.
"It's not a closure, it's a change of direction," he said.
The nationwide model had been set up to allow Southland businesses to promote themselves outside of the region, but there had not been enough advertisers.
Support from outside the region had been good, he said.
"We couldn't convince enough [Southland] businesses to say 'we want this platform to promote our goods' and without Southland doing their bit in their corner it just isn't financially viable."
They had to go in a direction which was financially viable, Conroy said.
There would be no competition with the Southern Institute of Technology's production department, Conroy said.
"We work side by side with SIT. Most of our productions will be for television broadcasts whereas they are more the corporate side of things. We are going down a different avenue," he said.
Corporate production work and making programmes for other television stations would be a big part of the ongoing operation.
Cue TV will focus on the production aspect of the business, seeking out projects such as the Cue produced University Challenge, which was picked up on Prime TV last year.
"We already have a couple of projects in mind, which made the decision to refocus the business easier."
Cue TV will remain in the SIT Arcade the company will continue to manage the SIT Centrestage Theatre and run the TicketDirect box office.
- The Southland Times