New Zealand iPhone fans lined up last night for the much anticipated launch of the iPhone 5.
In Invercargill, Aaron Wakelin was the first to get his hands on the new model courtesy of a midnight delivery from Telecom.
Rugby great Jonah Lomu helped mark the launch in Auckland last night, joined by Opshop frontman and New Zealand's Got Talent judge, Invercargill-born Jason Kerrison in Wellington via live feed between the two cities. Auckland, Wellington and Christchurch stores opened their doors at 12.01am to eager customers, some waiting since 8am the yesterday.
High demand for the iPhone 5 resulted in Telecom's entire pre-order allocation being sold out but further iPhones were available at the three Telecom stores once the clock struck midnight.
DJs, music, massages, games, food and drink all contributed to the excitement as customers lined up, with Jonah and Jason making the first sales at 12.01am.
Elsewhere around the country, Telecom gave one lucky recipient from Auckland, Mount Maunganui, Wellington, Christchurch, Dunedin, Timaru and Invercargill a special "Wake Up Call" delivery as soon after midnight as possible.
In the case of Auckland and Wellington, the Apple gadget fans were surprised and delighted to see their deliverymen were none other than Jonah and Jason themselves.
Telecom's Chief Marketing Officer Jason Paris said interest in the new smartphone was incredibly strong.
"We tried to really go above and beyond to give our customers a great experience while they waited for what is probably the most anticipated smartphone launch ever."
- The Southland Times
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