Light-hearted event has serious cause

16:00, Oct 12 2012
breast cancer awareness
IN THE PINK: Family Works staff Helen Goatley, Chris Gilkinson and Carey Thompson show their support for Pink for a Day.

There was little doubt that staff at Family Works in Invercargill were behind a drive to raise awareness about breast cancer yesterday.

The organisation was one of hundreds of workplaces throughout the country - including government departments, preschools and construction sites - that signed up for the annual Pink for a Day event, in support of the New Zealand Breast Cancer Foundation.

Event co-ordinator Carey Thompson said the disease affected many different families, and Family Works wanted to support the event to encourage other agencies to do so as well.

"It's a good cause and it affects so many people, and our work is about people, so it was important for us to support it," she said.

Staff were decked out in differing shades of the candy-coloured hue, and Family Works also held a "pink picnic" for morning tea, complete with coconut ice, candy floss and cupcakes, she said.

New Zealand Breast Cancer Foundation chief executive Van Henderson said events like Pink for a Day played an important role in reminding people to be breast-aware.

Of the seven women diagnosed with the disease in New Zealand each day, one would be younger than the free screening age of 45, she said.

“Pink for a Day is a light-hearted way to deliver an important reminder about the need for all women to be breast aware, as well as raising vital funds for our work.”

The foundation also urged other businesses to “pink up” on a day of their choice during Breast Cancer Action month, she said.


The Southland Times