The Burt Munro Challenge pulled in more than $1 million for the Southland economy, Venture Southland says.
Venture Southland event manager Jade Gillies told a joint committee hearing yesterday rally participants spent $1,104,644 in Southland during the challenge.
Mr Gillies said 1300 people registered for the 2012 rally, several hundred more than the previous year with increased numbers from the North Island and overseas.
An online survey of 150 people showed 90 per cent of visitors to the challenge found the event excellent or good.
The committee will provide $35,000 for a consultant to create a predictive event Economic Impact Assessment Model to help better estimate the economic impacts of festivals and events in Southland.
Invercargill Mayor Tim Shadbolt said events were a legitimate way to boost economic development but the council needed to be able to prove the economic benefits.
- The Southland Times
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