Clyde competitor Shaun Robinson, 18, won both the People's Choice Award and the title of Miss Alexandra Swimsuit at the Molyneux Aquatic Centre on Saturday.
Miss Robinson said she was speechless to be chosen from the 19 contestants.
"I was not expecting this 100 per cent as there are so many gorgeous girls," she said.
About 600 people attended the Promote Alexandra event.
"So many people knew about it, the event was really well organised."
The $500 in prizemoney would be spent on "university funds" to attend the first year at teachers' college in 2013, she said.
Shannon McKelvey, 20, of Alexandra, was second while Erica Pine, 19, of Clyde was third. Second for the People's Choice was Yasmin Hemsley, 18, of Alexandra. The Miss Photogenic Award was won by Gabrielle Butler, 17, with second going to Alesha Ramano, 18, both of Alexandra.
Judges and sponsors Tim Riwhi, of Tu Meke hair salon, Amber Kinnaird, of Buff Day Spa, Carolyn Lyons, of Nu Dax Alexandra and photographer Jacqui van Dam said competition was very close.
"It's not about a beauty contest, just the personality that comes through in the questions they are asked and the confidence they have when they wear their outfit - the colours and how the bikini suits the personality," Mr Riwhi said.
MCs Karl Green and Amy Scott asked the young women questions about their outfits and the town of Alexandra.
Promote Alexandra organiser Melanie Bell said she was "absolutely thrilled with it this year". "I thought the contestants were amazing and we had a great turnout and it couldn't have gone any better really."
- The Southland Times
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