Phone book now a sight for sore eyes
Age Concern Southland may no longer get phone calls from frustrated elderly people after Yellow Pages says it will go back to using a larger font in its phone books.
Yellow, the company responsible for the phone books, said yesterday that it was returning to the larger font size.
Age Concern Southland manager Janette Turner said the size of the lettering in last year's phone book was difficult for elderly people to read.
The restoration of the font size would make a huge difference, she said.
Ms Turner said when the directories came out last year, Age Concern Southland received between 10 and 20 phone calls a day from frustrated people unable to read the phone books.
Ms Turner said she used Google because it was faster and she no longer kept a phone book in her office.
Yellow chief executive Chris Armistead said the change was in response to feedback from the community who preferred the former font.
Magnifying glasses were offered to anyone who contacted Yellow.
The feedback on the improved directories had been positive, he said.
"Some people don't have internet access . . . or they simply prefer the printed book. It's about getting the balance right, in this case for people who rely on our books."
The Southland directories will be delivered in May.
- The Southland Times
Subscribe to a digital replica of The Southland Times.
Southland Times subscriber news and information.
Click here for information about advertising with The Southland Times.