Invercargill woman drives charity innovation
A Southland woman has been selected as a finalist for a major fellowship for her work in helping people to support charities.
Dale Nirvani Pfeifer is a finalist for The Fellows Program, by the Tory Burch Foundation, for her work at Goodworld.
Pfeifer is among 30 finalists in the running to win thousands of dollars that could expand her business to help more people.
She could be selected as one of 10 fellows that will get a trip to the Tory Burch headquarters, a one-year fellowship, a $10,000 grant to advance her business and after pitching to a panel of industry leaders one fellow will get a $100,000 grant investment.
As the founder and chief executive of Goodworld, Pfeifer's company is revolutionising the way people donate to charities.
Her United States-based organisation scored her a spot among some of the top female entrepreneurs in the world.
If she was to receive the money it would go towards expanding her business to more countries, more social media and more charities, she said.
Her company makes it easier to donate to charities with the use of the hashtag #donate on social media.
"We have the opportunity to blow open social media as a fundraising channel for non-profit," she said.
People spend a lot of time on social media, so in the future Pfeifer wanted to expand on what she had created to help people easily shop online with #buy, but in the meantime charity work was where her heart lies, she said.
"That's my home, my passion."
More than 2500 charities, from big organisations like Unicef and Greenpeace, to small charities for children or animals were using her company, she said.
It was "a pretty big honour" to be selected for the fellowship, she said.
The competition was about empowering female entrepreneurs, she said.
"It's very, very important to be highlighting women entrepreneurs and their stories and successes with their businesses."
There was a wide range of fellows Pfeifer was up against, she said.
A lot of the fellows concepts were helping minorities and serving their communities.
"It's an honour to be included in the group."
The competition is voter driven and closes on April 4.