Kiwi inventors reach target

23:15, Jan 19 2014
NOW YOU SEE IT: Sam Lee with the new meMINI point-of-view camera which can capture moments after they happen.

The Kiwi innovators developing unique wearable video camera meMINI have reached their crowd- funding goal of US$50,000 (NZ$60,200) in just eight days.

Entrepreneurs Sam Lee, of Wanaka, and Ben Bodley, of Auckland, launched their campaign on Kickstarter on January 6 at the Consumer Electronics Show in Las Vegas.

The meMINI concept hit US$50,000 last week and it continues to climb, with more than 350 financial backers.

The Kickstarter campaign offers a range of pledge options, from US$1 to US$10,000.

"The fact that we have reached our target so quickly means the meMINI wearable camera concept has been validated. We know it's obviously a lifestyle product that people want," Lee said.

"We've had a lot of feedback from our backers and people we've talked to at the Consumer Electronics Show about the concept and we want to further refine meMINI."


Money raised guarantees production of the first meMINI looping video cameras and software.

The entrepreneurs said the Vegas show was a huge opportunity for their company because they were able to connect with potential technology partners and gain invaluable international media exposure. 


The Southland Times